Medical Marketing Background
As of Q2 2025, I've partnered directly with 2,700+ healthcare providers across 388+ medical practices and 400+ locations. Over 17 years, I've architected SEM/SEO/CRO systems that turned ~$50M in managed ad spend into $600M+ in patient revenue and 200,000+ new patients (conservative). My operating model is lean and AI-assisted, built for speed, measurement, and creative rigor.
As of Q2 2025, I've partnered directly with over 2,700 healthcare providers, crafting precision-driven marketing and advertising strategies that have consistently delivered measurable growth and practice success since 2011.
An impressive track record of developing, deploying, leading and measuring marketing strategy for over 388+ medical practice in the US, including private practices, hospitals, and health systems.
I've architected an impressive portfolio, skillfully blueprinting, constructing, launching and maintaining 202 websites— each a piece of the digital tapestry… and no 'site' set on slowing down. Okay, enough puns.
With over 17 years of business leadership, I excel in managing diverse teams, vendors, and technologies, while specializing in strategic growth and marketing innovation.
Patient Growth Philosophy
- Intent Capture: Win high-intent search and programmatic SEO (condition × insurer × geo).
- Persuasion: Fast, trust-rich pages; cost/coverage clarity; credibility signals.
- Commitment: Booking flows optimized for time-to-appointment and show-rate.
- Capacity-Aware Spend: Route dollars to markets with real capacity to protect CX and CAC.
- Measurement: HIPAA-safe first-party events; CAC/LTV cohorts by market × insurer; weekly decision cadence.
Capabilities
- SEM & Paid Social: intent tiers, value-based bidding, offline conversions.
- SEO: programmatic pages (specialty × state × insurer), content clusters, E-E-A-T.
- CRO & Experimentation: A/B tests on LPs and flows; speed to first appointment as a north-star.
- Analytics: HIPAA-safe tracking, CAC/LTV cohorts, BI dashboards.
- Leadership: hire/coach growth pods; set OKRs; cross-functional with Product/Data/Brand/Ops.
Mini Case Snapshots
- Lower CAC, More Attended Appointments: Restructured search by intent; added offline conversions; launched 3 rapid LP tests; throttled spend by capacity → CAC ↓ 37%, qualified bookings ↑ 61%, show-rate +10 pts in 90 days.
- Durable Demand from SEO: Programmatic build (specialty × state × insurer) + internal linking + E-E-A-T → non-brand sessions ↑ 118%, bookings from SEO ↑ 83%, blended CAC ↓ 21%.
Who I Help
Independent practices, PE-backed platforms, specialty MSK/ortho, behavioral health/therapy marketplaces, and digital-first care teams.
More About Aaron
Learn about my approach to healthcare marketing and how I can help grow your practice.
More About Aaron