About Aaron Mike
I scale attended patient appointments at target CAC.
Growth leader in medical marketing (17+ years). Built patient acquisition engines across SEM/SEO/CRO that turn intent into booked, attended care and tie spend to clinician capacity, payer mix, and time‑to‑appointment.
Impact Snapshot
• 200,000+ patients acquired (conservative calc)
• $50M ad spend managed → ~$600M in patient revenue
• 17 years building SEM/SEO/CRO systems for medical groups
Overview
I build patient growth systems that convert intent into booked, attended care, and I keep CAC in check by tying spend to provider capacity, insurer mix, and time‑to‑appointment. Over 16+ years, I’ve acquired 200,000+ patients and turned $50M in managed ad spend into ~$600M in patient revenue through SEM, SEO, CRO, and rigorous testing. My model is lean and AI‑assisted to maximize speed, creativity, and measurement. I optimize for attended appointments per provider hour, not traffic.
CREATIVE ENGINE
Creativity is a big part of the engine behind my growth work. Sharper hooks, clearer value props, and original experiments worth running. 30+ years of music, painting, and comedy trained the same muscles (timing, audience insight, and risk/reward) that drive better ads and faster learning. The result has been consistent…more qualified bookings at lower acquisition cost.
I've Architected Agile Systems and Strategies that Have Acquired 200K+ Orthopedic & MSK Patients, Generated $600M+ in Revenue—and I'm Headed for a Billion.
15+ Years Adapting, Innovating, and Scaling Patient Acquisition. From Manually Matching Call Logs to Appointments, to HIPAA-Compliant AI Tracking Patient Journeys—Every Click, Call, and Conversion (and have the data to prove it).
$50M+
Google Ads Spend Managed
$50M+ Ad Spend: Managed personally over 15+ years.
200,000+
Patients Acquired
200K Patients: Conservative estimates using actual acquisition costs.
$600M+
Estimated Patient Revenue
$600M+ Revenue: Based on industry-standard lifetime patient values.
2,500+ Providers
Across 400+ Locations
2,500 Providers: Proven experience with scale and efficiency.